FOR 10 YEARS WE HAVE BEEN TELLING GLOBAL, AWARD-WINNING STORIES.
FEATURE FILMS
From breakdancers in Yemen and a North Korean artist in Beijing, to a ramshackle zoo in Oman and the gridiron of American Samoa, our critically acclaimed films have consistently told heartfelt, nearly-impossible-to-believe, real-life stories. Partnering with top talent like Troy Polamalu, LeBron James, J. Cole, and Nas has allowed us to shine a spotlight on pressing global issues and give a voice to people in communities that are often overlooked or misunderstood.
COMMERCIAL PARTNERSHIPS
We’ve partnered with some of the world’s most influential brands and organizations to craft compelling stories that resonate deeply with audiences. Our portfolio spans a wide range of production styles, from branded content and live events to corporate storytelling and large-scale commercial campaigns.
Our specialty is authentic storytelling that elevates brands committed to making a positive impact on the world. But whether it’s a values-driven initiative or a traditional high-profile campaign, we’re fully equipped to handle productions of all scales, from intimate brand-sponsored documentaries to multi-million dollar campaigns for global brands.
NOTE: WE ARE CURRENTLY UPDATING OUR SHOWREEL AND WORK SAMPLES. PLEASE CONTACT US DIRECTLY FOR MORE INFORMATION AND TO PARTNER WITH US TO TELL YOUR COMPANY OR ORGANIZATION’S STORY.
PODCAST PRODUCTION
In 2020 and 2021 we partnered with Awfully Nice and J. Cole’s Dreamville Studios to help produce the documentary podcast series, “The Messenger” for Spotify. The series was nominated for two Webby Awards, an Ambie Award, won an Anthem Award for Best Human and Civil Rights Special Projects and was on Best-of Podcast Lists for The New Yorker, The Guardian, Adweek and The Atlantic.
“The corrupt revolutionary leader Yoweri Museveni has ruled Uganda for over 30 years. Now, the country’s biggest pop star, Bobi Wine, is leading a movement to overthrow him — a gamble that may cost Bobi his life.”
AWARDS & PRESS HIGHLIGHTS
“I Am Sun Mu”
“...Shows no sign of trepidation.” “...Powerful” - The LA Times
“...Captures an increasingly surreal and disturbing series of events, offering plenty to chew on for art lovers and political junkies alike.” - The Hollywood Reporter
“...Invigorating” “...A film of poetic tragedy that reveals how artists in some corners of the world face severe limitations on their rights to self-expression” - POV Magazine
“Filled to the brim with satirical art and vibrant stop motions.” “Sjöberg’s documentary takes its audience behind the curtain to reveal a private world where artists counter North Korea’s regime despite immediate risks.” “...Conveys paramount sadness and incredible heartbreak” - Savage
“...Tells his incredible story as an artist who uses his skills to speak out against the government that trained him.” - Indiewire
“THE MESSENGER”
“SHAKE THE DUST”
“The falconer”
“Sjoberg and Winslow approach the narrative with the same delicate caution that Cai shows his beloved falcon, shading it with muted colors and a contemplative score (by Samuel Stewart). Their script places as much importance on what characters aren’t saying as on what they are, leaning into wordless giggles, companionable silences or worried gazes into the distance. Even as the boys’ moves become bigger and bolder — at one point, they steal a car to meet a dangerous smuggler — the film is scrupulous about not sensationalizing them. “The Falconer” wants to keep the focus on the subtly shifting dynamic between the boys, not on the excitement (or peril) of their adventure.” - The Hollywood Reporter
AWARDS
BEST DIRECTOR - SCAD Savannah Film Festival
BEST DIRECTOR - River Run International Film Festival
BEST SCREENWRITER - Newport Beach Film Festival
BEST CINEMATOGRAPHY - Newport Beach Film Festival
SPECIAL JURY AWARD - Florida Film Festival
BEST NARRATIVE FEATURE - Newport Beach Film Festival
BEST NARRATIVE FEATURE - Santa Fe International Film Festival
BEST NARRATIVE FEATURE - Bend Film Festival
BEST NARRATIVE FEATURE - SCAD Savannah Film Festival
BEST NARRATIVE FEATURE - Rome International Film Festival
BEST PREMIERE - Heartland International Film Festival
BEST ACTOR - River Run International Film Festival
HONORABLE MENTION - Omaha Film Festival
EXECUTIVE PRODUCER
ADAM SJOBERG /
At the start of his career, Adam Sjoberg worked as a photojournalist and documentary filmmaker, living out of a suitcase while traveling the world. In 2014, he founded LOOSE LUGGAGE MEDIA to tell ever bigger global stories with top brands and talent. Since then, he has directed and produced four feature films, produced a critically acclaimed podcast series, partnered with world-class brands like Apple, Mini Cooper, and Spotify, worked with top stars like Bono, Troy Polamalu, Nas, Kanye West, and 21 Savage, produced the largest fashion show ever, and received numerous awards and honors.
His first film, Shake the Dust, a collaboration with legendary rapper Nas, documents the lives and skills of breakdancing urban youth from Yemen, Colombia, Uganda, and Cambodia. His second feature, I Am Sun Mu, an indie festival favorite, premiered in the Demilitarized Zone (DMZ) between North and South Korea. It follows a North Korean dissident-turned-artist as he prepares for a high-stakes exhibition in China under the scrutiny of the Chinese and North Korean governments. In 2021, Adam made his dramatic feature debut with The Falconer. Co-directed with Seanne Winslow, the film is a true story and the first feature shot entirely in Oman. It follows two best friends who steal animals from a zoo to raise money to save their sister and friend from an abusive marriage. The film won over a dozen awards, including two for Best Direction.
Adam’s commercial work has taken him to dozens of countries, with clients like Mini Cooper, Warby Parker,(RED) and Spotify. He has created artful brand-sponsored documentaries like STUDIOSWINE for Mini Cooper and Monster about 21 Savage for Spotify and Rap Caviar. In 2021, he co-wrote, co-produced, and was lead editor for Spotify’s award-winning podcast series The Messenger, produced by Awfully Nice in collaboration with J. Cole's Dreamville Studios.
His fourth feature, Sons of Paradise, about Pro Football Hall-of-Famer Troy Polamalu and American Samoa, includes exclusive footage of Troy’s Samoan heritage and rise to fame. He has partnered with LeBron James’ The SpringHill Company to produce and sell the project.
Adam currently lives in Lisbon, Portugal, with his blind Pit Bull, Thurston, where he is developing a diverse slate of scripted and unscripted films and penning a book of autobiographical essays.